How to Name Your Restaurant
When it comes to naming your restaurant, it’s not just about slapping a label on your business - it’s an opportunity to invite customers in.
Here’s a mini rundown on some important factors to consider before you decide on a name.
Brainstorming
Cultural Connections
Branding Strategy
Dos & Don’ts: Things we reckon to avoid
Brainstorming
First things first, it’s important to brainstorm possible names and directions. It's the space where you can toss in every idea, no matter how out-there or unconventional, to discover what really works.
Start by picturing who you're cooking for—your target audience. Are they trendy city-dwellers or families looking for a cosy or even a ‘cheap’ meal? Next, stir in the right colour palettes; think about the mood and emotions you want to evoke. Is it warm and inviting or cool and modern?
Now, let's season with the cuisine. Is it a twist on traditional dishes or a fusion that's out of this world? This will help set the tone, whether you're going for a classic feel or something more avant-garde.
And finally, decide on the vibe. Are you aiming for a laid-back lounge or a buzzing, modern hotspot? Each choice you make adds a layer to your brand's identity, crafting a unique experience that'll have your guests coming back for seconds.
Cultural Connections
Consider the impact of just the right name: it can reveal the essence of your menu to potential customers before they even glance through it. Aiming to exude Asian flair without being overt? Opting for names like Jasmine, Jade, and Buddha sells this.
However, try to steer clear of making jokes or using names that could be viewed as insensitive or offensive.
Some examples of businesses that got bad rep for their names:
Branding Strategy
Branding strategy might sound like a daunting term, but at its heart, it's simply the way you unveil your business to the world.
It's about the vibe you give off, from the moment someone steps into your place to the last bite they take. It's mixing your unique story into every meal, every decoration, and how you chat with your guests. This is what transforms first-timers into regulars and turns regulars into your biggest fans. It's in your logo, your food, and the feeling you leave people with.
The Dos & Don’ts
Do:
Reflect your concept: The name should give a taste of what to expect, whether it's the cuisine, the ambiance, or your unique twist.
Keep it simple: A name that's easy to remember, pronounce, and spell will go a long way, especially in the age of social media and word-of-mouth recommendations.
Be original: Ensure your name stands out and isn't easily confused with others, especially in your local area. A quick search can save you from future headaches.
Don't:
Overcomplicate it: Avoid names that are too long, difficult to pronounce, or confusing. You want to be accessible to your target audience.
Limit your growth: Be wary of names that are too specific to a location or a single dish, unless you're absolutely certain of your niche. You might want to expand your menu or move locations in the future.
Ignore legal checks: Make sure your chosen name isn't trademarked or in use by another business. A bit of legal homework now can prevent legal issues later on.
Overall, there’s no ‘set’ rules to follow - your restaurant's name is the first taste of what's to come, so make it count.
Whether it's a clever pun, a nod to your cuisine, or something close to your heart, choose a name that'll have folks eager to step through your door.
