With branding, what springs to mind? A snazzy logo? A catchy tagline, perhaps? While these elements are important, they're just the tip of the iceberg.

It’s important to understand the effective ways of dealing with such customers.

Have you ever joined the line outside a restaurant and the waiting time feels like an eternity?

One of the most valuable aspects of marketing your hospo business is a well-thought out menu. For restaurants, a menu is more than just a list of dishes, it’s the reflection of the company.

As a restaurant owner, it's important to have a strong online presence and good reviews on Google can go a long way in attracting new customers. Generally, people will only leave a review after the following experiences, super negative or super positive.

Logos make huge impressions on consumers, and a poorly designed logo can actually be the make or break for a brand. Like fashion trends, logo design choices come and go.

The service recovery paradox refers to the phenomenon where customers who experience a problem or failure in a restaurant and receive a successful recovery or resolution of that problem tend to be more satisfied and loyal to the restaurant than customers who did not experience any problems at all.

If you want to build a solid reputation in the market and bring in more customers, it's important to have a clear and consistent branding strategy. Although it might be tempting to skimp on branding costs when starting out, this could end up hurting your business in the long run.

Choosing a name for a restaurant can be a challenging task, as it needs to effectively convey the concept and theme of the restaurant while also being memorable and unique. Using psychology can be a helpful approach for coming up with a restaurant name that effectively captures the desired image and resonates with customers.