Project Objective
With a name translating to ‘the odd one out’, Dee Den wanted to celebrate the playful aromatic flavours of Asian cuisine, with the intention to stand out from the crowd.
We were tasked with developing the whole brand and identity from just the name and philosophy.
WHAT WE DID
Identity Development
Branding and Logo
Website
Menu and Stationary
Photography
Pre-Opening Campaign
Social Media Management
We crafted the easy-to-stick-in-your-brain brand slogan of ‘Something Different’ that complements their ethos of reckless creativity and celebrating the wonders of Asian food.
Graphical patterns and a colour palette of dark greens, gold and bright pink were developed to create a strong brand identity that aligns with their goal of being a casual upscale venue that is approachable and inclusive yet conveys elegance.
