PROJECT OBJECTIVE
Hako reached out to us to develop their brand along with a whole collection of stationary design for a Japanese Takeaway shop located in North Lakes QLD.
Inspired by Asian branding strategies, they wanted the brand to feature a custom mascot to create a strong brand recognition.
WHAT WE DID
Identity Development
Branding and Logo
Character/Mascot Illustration
Website
Menu and Stationary
Photography
Pre-Opening Campaign
Social Media Management
We develop ‘Hako-chan’, an adorable looking mascot for their brand, along with a whole collection of the character in various look and actions.
Their brand elements centres around Japanese food-inspired patterns, friendly-looking typefaces, and a soft pastel colour palette. All of these work together to convey the feeling of being a warm, approachable Japanese takeout joint offering simple meals.
After the branding and logo were completed and approved, we went on to create the assorted stationary and packaging required.
