PROJECT OBJECTIVE
Admiring the coffee culture in Melbourne and noticing the gap & growing demand for that in the SEQ, Seeds & Soul wanted to bring their obsession of good, proper specialty coffee to the area. They reached out to Fox Junkie to create a brand that truly reflects their inner hipsters and ideologies of coffee 'snobriety'.
WHAT WE DID
Identity Development
Branding and Logo
Custom Illustrations
Packaging Suggestions
Photography
Social Media Management
Inspired by their obsession of proper specialty coffee, we created a brand identity that truly reflects their inner hipsters.
Based around the new wave of anti-design and alt-pop, we incorporated simple illustrations of coffee making paraphernalia like tampers, filters, group heads and milk frothing jugs coupled with modern typefaces and a custom typeface for the logo.
