Project Objectives
Grandma came to us with the simple request of ‘we’re opening a new shop and we need everything’. And, how could we say no to that.
The clients shared with us their story on how the business was inspired by the love and appreciation for their grandmother’s traditional recipes, which they want to imbue with a cheeky Aussie twist.
WHAT WE DID
Identity Development
Branding and Logo
Website
Menu and Stationary
Photography
Pre-Opening Campaign
Social Media Management
With that in mind, we crafted a distinct ‘Boss Grandma’ identity that encapsulates their brand perfectly together with a collection of bright colours and bold typography to communicate that brand image.
From there on, we created additional stationary (menus, flyers, review cards) and ran a multi-channel opening campaign to generate hype and awareness for the brand in their hood.
