Logos make huge impressions on consumers, and a poorly designed logo can actually be the make or break for a brand. Like fashion trends, logo design choices come and go.

The service recovery paradox refers to the phenomenon where customers who experience a problem or failure in a restaurant and receive a successful recovery or resolution of that problem tend to be more satisfied and loyal to the restaurant than customers who did not experience any problems at all.

If you want to build a solid reputation in the market and bring in more customers, it's important to have a clear and consistent branding strategy. Although it might be tempting to skimp on branding costs when starting out, this could end up hurting your business in the long run.