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We've written some great hospitality-focussed articles to help you with your business, have a read!
Here's How To Handle Difficult Customers
It’s important to understand the effective ways of dealing with such customers.
5 Psychologically-Proven Ways to Make Customer Waiting Times Feel Shorter
Have you ever joined the line outside a restaurant and the waiting time feels like an eternity?
Menu Design Psychology
One of the most valuable aspects of marketing your hospo business is a well-thought out menu. For restaurants, a menu is more than just a list of dishes, it’s the reflection of the company.
Are Logos Getting Simpler? Exploring the Rebrand to Minimalism
Logos make huge impressions on consumers, and a poorly designed logo can actually be the make or break for a brand. Like fashion trends, logo design choices come and go.
How to Benefit from Negative Reviews
The service recovery paradox refers to the phenomenon where customers who experience a problem or failure in a restaurant and receive a successful recovery or resolution of that problem tend to be more satisfied and loyal to the restaurant than customers who did not experience any problems at all.
The Psychology Behind a Restaurant Name
Choosing a name for a restaurant can be a challenging task, as it needs to effectively convey the concept and theme of the restaurant while also being memorable and unique. Using psychology can be a helpful approach for coming up with a restaurant name that effectively captures the desired image and resonates with customers.